London-based concept retailer The Garbstore introduces its new editorial to showcase the Spring/Summer 2023 offerings from its three in-house brands -- Garbstore, The English Difference, and Home Party. Overall, the campaign highlights the upcoming brands and cult-classic looks with complementing designs from other brands including names such as HERILL, Athletics Footwear, Kapital, and Stüssy.
The campaign was shot by Niall Hodson, a photographer based in both London and Manchester, with a backdrop of the Portobello streets. Some of the notable items in the range include the Highway Jacket by Garbstore, which is perfect for the unpredictable weather in the UK -- it is made from a blend of nylon and checked cotton materials with corduroy trimmings.
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Trend Themes
1. Spring/summer 2023 Fashion Campaigns - Opportunities to showcase new collections with complementary designs from other brands.
2. In-house Brands Collaboration - Opportunities for concept retailers or fashion brands to collaborate with in-house brands.
3. Streetwear Fashion Scene - Opportunities to tap into the popular streetwear fashion scene with cult-classic and trendy designs.
Industry Implications
1. Fashion Retail - Retailers can leverage in-house brands to differentiate from competitors and appeal to diverse customers.
2. Fashion Design - Collaborations between in-house brands or with other fashion brands can create a unique selling point and offer new design ideas.
3. Photography and Videography - Photographers and videographers can partner with fashion brands to showcase new collections or campaigns with creative visuals and backdrops.