Its hard to envision a post-COVID world without acknowledging the anxiety and uncertainty that most consumers experienced throughout 2020, and as we start to look toward "the new normal" it becomes apparent that few industries will feel the impact as deeply as the entertainment industry, as now more than ever, people are looking for an escape.
In her highly sought-after keynote titled 'The Future of Play,' Trend Hunter's Courtney Scharf takes a deep dive into the world of entertainment and leisure, specifically as it pertains to consumer behavoir. Focusing on these habits and analyzing its impact on the ever-changing industry, Scharf is able to bridge the gap between what consumers and feeling, and what they're buying. By narrowing in on the "psychological drivers" that are informing a consumers' expectations, this keynote offers insights into next year's entertainment and leisure trends.
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The Future of Play Keynote
Trend Hunter's Courtney Scharf Reveals Next Year's Entertainment Trends
Trend Themes
1. Post-covid Entertainment - Explore innovative ways to provide escapism and entertainment experiences in a post-pandemic world.
2. Consumer Behavior Analysis - Utilize data and insights to understand consumer expectations and tailor entertainment offerings accordingly.
3. Psychological Drivers in Entertainment - Leverage psychological factors in creating entertainment products and experiences that resonate with consumers.
Industry Implications
1. Entertainment - Discover disruptive innovation opportunities in creating new forms of entertainment for the changing consumer landscape.
2. Leisure - Identify ways to enhance leisure experiences and meet the evolving needs of consumers seeking relaxation and enjoyment.
3. Market Research - Leverage consumer behavior analysis and psychological insights to drive innovation and competitiveness in the entertainment industry.