'HalloweenCostumes' created this infographic that shows the 75-year transition of the Flash costume. From the superhero's emergence in 1940 until today, he has always been dressed in his signature red colored ensemble, but many features have been altered over the years.
While the stylistic approach to comic book characters has remained similar, the evolution of the Flash costume shows society's demand for heroes to change with the times. The original comic character actually dressed in loosely fitted dark blue pants, a red shirt and a yellow mask. Today, Flash is dressed in a skin tight red jumpsuit that accentuates his every muscle.
Essentially this infographic shows how much society's focus has shifted from the heroic content of Flash's actions to the sexualization of superheroes in general.
Evolutionary Superhero Looks
This Infographic Depicts the Evolution of the Flash Costume
Trend Themes
1. Evolution of Superhero Costumes - Disruptive innovation opportunity: Explore the potential for incorporating advanced materials and technology into superhero costumes to enhance functionality and aesthetics.
2. Shift in Society's Perception of Superheroes - Disruptive innovation opportunity: Develop new narratives and characterizations for superheroes that align with current cultural values and address societal issues.
3. Cultural Representation in Comic Books - Disruptive innovation opportunity: Create diverse and inclusive superhero characters to better reflect the increasingly diverse population and resonate with a wider range of readers.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Collaborate with comic book publishers to launch superhero-inspired clothing lines that cater to fans seeking to emulate their favorite characters' style.
2. Entertainment and Media - Disruptive innovation opportunity: Produce movies, TV shows, and digital content that explore the evolution and societal impact of superhero costumes, appealing to both comic book enthusiasts and mainstream audiences.
3. Technology and Materials Science - Disruptive innovation opportunity: Develop advanced textiles, smart fabrics, and wearable technologies specifically designed for superhero costumes, revolutionizing the functionality and performance of such outfits.