The Fancy is combining the appeal of 'pinned' images from Pinterest with online shopping. The site allows users to amass inspirational, stylish or coveted photos on to boards, and to subsequently buy products, vacations or packages based on those pictures.
This e-commerce approach to virtual gawking is a product of The Fancy's partnership with American Express. Well-known bloggers such as Jane Aldridge and Kelly Framel offer their style advice on the pages, making the concept all the more informative.
The website isn't reserved exclusively for fashion however. Snapshots collected of remote locations can be converted into trips, taking users to their dream spots. Rugs, chairs, lamps and a series of interior design elements can also be purchased for decor fanatics.
Instantaneous Shopping Experiences
The Fancy Works Like Pinterest but with a Consumer Capacities
Trend Themes
1. E-commerce Integration with Visual Inspiration - The trend of combining visual inspiration platforms with online shopping provides a seamless and engaging shopping experience.
2. Influencer Marketing in E-commerce - The trend of partnering with well-known bloggers and influencers enhances the credibility and reach of e-commerce platforms.
3. Vertical Expansion in E-commerce - The trend of diversifying product offerings, such as travel packages and home decor items, allows e-commerce platforms to cater to a wider range of consumer needs.
Industry Implications
1. E-commerce - The e-commerce industry can leverage the integration of visual inspiration and online shopping to increase customer engagement and conversion rates.
2. Fashion and Style - The fashion and style industry can embrace influencer marketing partnerships to enhance their brand image and drive sales.
3. Home Decor and Interior Design - The home decor industry can expand their online presence by offering a wide range of interior design elements and leveraging e-commerce platforms for increased sales.