At SXSW 2019, Land O'Lakes created The Copernicus Project as part of an initiative to start a conversation about the modern food system. The interactive experience was named after Nicolaus Copernicus, who changed the way we understand the solar system today by dismantling what people knew to be true at the time.
As part of its project, Land O'Lakes invited a range of innovators across the media, technology, food and more to participate in changing the perceptions about modern food production, as well as issues surrounding the role of technology, as well as health and food security.
The Copernicus Project featured interactive art installations, infographics, food web sculptures and panels discussing topics like "Does Artificial Intelligence Belong in Agriculture?"
Thought-Provoking Food Installations
The Copernicus Project Sheds Light on Modern Food Production
Trend Themes
1. Interactive Food Art - The combination of food and art is a growing trend, and interactive installations, such as those at The Copernicus Project, offer opportunities for disrupting consumer perception and creating unique brand experiences.
2. Tech and Food Production - The Copernicus Project's focus on modern food production and issues like artificial intelligence in agriculture highlights the trend towards using technology in food production and the potential for disruptive innovation in this field.
3. Food Security and Sustainability - The discussions on food security and sustainability at The Copernicus Project reflects a trend towards increasing concern among consumers, governments, and businesses about the social and environmental impact of modern food production.
Industry Implications
1. Food Industry - The Copernicus Project's focus on modern food production and the importance of technological innovations presents opportunities for businesses in the food industry to create more efficient and sustainable food production methods.
2. Art Industry - The growing trend of interactive food art installations offers an opportunity for artists to explore innovative approaches to food and create thought-provoking experiences.
3. Technology Industry - The trend towards using technology in food production, as seen in The Copernicus Project's discussion of artificial intelligence in agriculture, presents opportunities for the technology industry to develop new solutions and systems for the food industry.