Clinique is exploring the future of retail with the introduction of its newest digital retail concept, The Clinique Lab, which will be accessible via online and mobile channels to anyone, anywhere, at any time. This immersive storefront is styled in a photorealistic way and it promises to bring the retail experience of the Clinique Counter to the virtual world.
"Inspiration for The Clinique Lab stemmed from the success of our newly renovated brick-and-mortar retail Labs in Shenzhen and New York City, which fuses personalized diagnostics with immersive shopping," said Michelle Freyre, Global Brand President Clinique and Origins, in a press release, "The Clinique Lab serves as a digitalized expansion to retail marketing."
Users can create a custom avatar and explore the world of Clinique in six ways: product storytelling, gamification, personalized engagement with Clinique Consultants, unique offers and immersive on-site shopping.
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Trend Themes
1. Virtual Beauty Storefronts - The rise of virtual beauty storefronts like The Clinique Lab offer opportunities for companies to approach digital retailing in new, innovative ways.
2. Immersive Retail Experiences - The trend towards immersive and interactive retail experiences as seen in The Clinique Lab presents a disruptive opportunity for businesses to enhance customer engagement.
3. Customized Shopping Experiences - The personalized avatar and personalized interaction with Clinique Consultants in The Clinique Lab demonstrates the growing trend towards customized shopping experiences that can be leveraged by companies to improve customer satisfaction.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can leverage the trend towards virtual beauty storefronts to drive digital innovation and enhance consumer relationships.
2. Retail - The immersive and personalized retail experience offered by The Clinique Lab highlights the disruptive potential of digital retail for companies looking to differentiate themselves from their competitors.
3. Gamification - The use of gamification in The Clinique Lab highlights the potential for companies in the gaming industry to create immersive and engaging experiences for consumers that go beyond traditional gaming.