Australian esports organization The Chiefs Esports Club has announced it will be partnering with APC by Schneider Electric in order to provide the organization’s competitive rosters with PC protection gear, consoles, and internet modems. The Chiefs currently have competitive rosters in League of Legends and Halo Infinite, and the organization recently renewed its partnership with L’Oreal Paris Men Expert. Most recently, the organization’s League of Legends team qualified for the Worlds 2022 Championship.
Nick Bobir, CEO of The Chiefs, commented on the partnership with APC: "We’ve all been there before, someone has either tripped the power or there is a blackout in your block. But you were in the middle of a game and now not only have to wait to see if your gear is fried, but you know you have cost your team the game. Now thanks to this partnership with APC, we can keep The Chiefs powered up no matter what gets thrown at them."
Power-Based Esports Partnerships
The Chiefs Announces an APC by Schneider Electric Partnership
Trend Themes
1. PC Protection Gear for Esports - Partnerships between esports organizations and companies that offer PC protection gear will become more common in the industry.
2. Power Backup Solutions for Esports - The demand for power backup solutions for esports equipment will increase as more organizations move towards competitive gaming.
3. Partnerships in Esports - Collaborations between esports organizations and industry-specific companies will continue to grow in popularity as the industry expands.
Industry Implications
1. Gaming Accessories - Companies that offer gaming accessories, such as PC protection gear, will have a disruptive innovation opportunity to team up with esports organizations for partnerships.
2. Power Solutions - As esports organizations grow, power solution companies will have a disruptive innovation opportunity to provide backup solutions for the equipment used during gaming.
3. Cosmetics - Esports organizations will partner with various cosmetic companies to provide sponsorships and product endorsements to gamers and their followers.