Although Judd Apatow ‘buddy films’ are known for their predominantly male-focused casting and plot lines, the recently released The Bridesmaids trailer shows that the male monopoly on this kind of comedy is quickly coming to an end.
Over the past decade, Jud Apatow movies have gone on to become some of the most successful comedies around, and have frequently featured a familiar band of now-famous actors. The Bridesmaids trailer, however, stars Kiirsten Wiig and an almost entirely-female cast of top-knotch comediennes. Despite the fact that the cast is largely absent of male actors and revolves around a wedding shower and bachelorette party, from the looks of the trailer, the Apatow-produced film should have no trouble entertaining viewers of any gender.
Female-Dominant Comedies
The Bridesmaids Trailer Unveils Apatow's First Female-Oriented Movie
Trend Themes
1. Female-dominant Comedies - Disruptive innovation opportunity: Expanding the genre of comedy by creating more female-centric films that entertain viewers of any gender.
2. Breaking Male Monopoly - Disruptive innovation opportunity: Challenging the traditional notion of predominantly male-focused comedies by producing more movies with female-dominated casts and plotlines.
3. Women in Comedy - Disruptive innovation opportunity: Fostering the growth of women in the comedy industry by promoting more opportunities for female comediennes and showcasing their talent.
Industry Implications
1. Film and Entertainment - Disruptive innovation opportunity: Capitalizing on the demand for female-driven comedies by producing and distributing more movies targeted towards this audience.
2. Gender Equality Advocacy - Disruptive innovation opportunity: Activating change and promoting gender equality in the entertainment industry by supporting and encouraging the production of female-led films.
3. Comedy Casting and Talent Development - Disruptive innovation opportunity: Investing in the development of female comedic talent and diversifying the casting choices to create more inclusive and relatable content.