The Billionaire Shop is giving away a Lamborghini Aventador and although it’s not uncommon for cars to be given away, the way the shop is going about this draw is truly interesting—and something all Lamborghini fans will want to be aware of.
As the name of the shop suggests, you’ll need to be loaded if you plan to purchase any of its luxury jets, residences, yachts or cars, but not in the case of this Lamborghini giveaway.
50,000 tickets will be used for the draw for the Lamborghini Aventador and tickets can either be purchased for €10, or those who wish to win the Lamb can enter by using its webcam app to capture a picture of their "best wishing face," which will then be scanned using facial recognition technology to determine if they will be granted a ticket. As bizarre as it sounds, if you’ve got a very expressive face, it could win you a luxury car.
Face-Reading Car Contests
The Billionaire Shop Will Give a Lambo to Whoever Wishes Most for It
Trend Themes
1. Facial Recognition Ticketing - Facial recognition technology incorporated in ticketing offers new possibilities for user engagement with luxury brands.
2. Experience-based Contesting - Contests that use experiential criteria to select a winner create more elaborate and personal branding experiences.
3. Luxury Gamification - Gamifying luxury giveaways can create new levels of user engagement with aspirational brands.
Industry Implications
1. Automotive - Luxury automotive brands could incorporate technology-driven contests to engage with aspirational buyers.
2. Luxury Goods - Luxury goods companies can use experience-based contests to create more personalized brand experiences and engage with new audiences.
3. Marketing and Advertising - Gamification tactics integrated into marketing strategies can result in heightened user engagement and increased brand loyalty.