Danish co-founders Tina Seidenfaden Busck and Pernille Hornhaver created ‘The Apartment’ Interior Design Studio in hopes of creating a ground breaking showroom in the heart of Copenhagen, Denmark. A vintage apartment was restored and used to re-create the vibe of a rustic, all-white metropolitan apartment. This showroom takes high-end designer pieces and showcases them in different rooms of the apartment to display a very urban appeal of the interior design pieces.
The founders of The Apartment Interior Design Studio have a long standing relationship with Sotheby’s and Christie’s, often showcasing rare items in its showroom. This exclusive relationship between the high-end auction houses and Busck/ Hornhaver leave the clientele of this studio feeling exclusive and knowledgable of what’s up and coming.
Vintage Chamber Showrooms
‘The Apartment’ Interior Design Studio Boasts Exclusive Desi
Trend Themes
1. Vintage Chamber Showrooms - Disruptive innovation opportunity: Creating unique showroom experiences by restoring vintage spaces to showcase high-end designer pieces.
2. Ground-breaking Showrooms - Disruptive innovation opportunity: Re-creating the ambiance of a rustic, all-white metropolitan apartment to display interior design pieces in a distinct and urban way.
3. Exclusivity in Design Showrooms - Disruptive innovation opportunity: Establishing exclusive relationships with high-end auction houses to showcase rare items and provide a sense of exclusivity for clientele.
Industry Implications
1. Interior Design - Disruptive innovation opportunity: Incorporating vintage and unique spaces as showrooms to attract customers seeking distinctive interior design pieces.
2. Auction Houses - Disruptive innovation opportunity: Partnering with interior design studios to showcase rare items in curated showrooms, offering a new avenue for sales and exposure.
3. Luxury Retail - Disruptive innovation opportunity: Exploring collaborations between luxury retailers and design studios to create exclusive, high-end showroom experiences.