'The Annual Brief' by KENT is an organic Pima cotton underwear subscription. The company was created from a need to have hypoallergenic underwear that is safe for wearers. It is also eco-conscious with a recycling problem that repurposes old underwear to ensure the items are not sent to a landfill.
The underwear subscription company has gained attention from notable publications like Teen Vogue, Refinery29, Vogue, and Elle. The machine washable underwear was designed for everyday wear. They are made from anti-bacterial, hypoallergenic organic Pima cotton that prevents yeast infections.
The underwear also features a body inclusive design. 'The Annual Brief' has three styles: high-waist, bikini, and thong in both raw white and pitch black. The subscription lets the user mix and match color and styles to accommodate consumer needs. To find your perfect style, consumers can take its Quick Fit Quiz to ensure consumers purchase the right product.
Organic Cotton Underwear Subscriptions
KENT’s ‘The Annual Brief’ is an Eco-Friendly Subscription
Trend Themes
1. Eco-friendly Underwear Subscriptions - The growing trend of eco-friendly underwear subscriptions provides an opportunity for businesses to capitalize on consumers' desire for sustainable and convenient options.
2. Hypoallergenic Underwear - The trend of hypoallergenic underwear signifies an opportunity for businesses to create products that cater to health-conscious consumers with sensitive skin.
3. Body Inclusive Underwear - The trend of body inclusive underwear provides opportunities for companies to cater to a diverse range of customers while promoting body positivity and inclusivity.
Industry Implications
1. Fashion and Apparel Industry - The Fashion and Apparel Industry can explore the trend of eco-friendly and hypoallergenic underwear subscriptions, creating options catering to consumers' sustainable and health needs.
2. Beauty and Personal Care Industry - The Beauty and Personal Care Industry can create hypoallergenic underwear products and leverage the trend to market health-consciousness and sensitive skin benefits.
3. Sustainability Companies - Sustainability Companies can capitalize on the demand for eco-friendly options by providing subscription services for eco-friendly and recycled underwear products that cater to health-conscious consumers.