The Thai Dragon Noodles range is being launched in response to the increasing number of consumers in the UK who are looking for a way to prepare their favorite dishes from the comfort of home in the midst of continued lockdowns related to the COVID-19 pandemic.
The noodles feature a high-quality recipe that are made using traditional Thai methods, and come in both Thin and Pad Thai varieties that are priced at £1.20 per 200 gram pack. The vegetarian-friendly noodles are perfect for preparing authentic meals and feature a steamed not fried recipe.
Surya Foods Managing Director Harry Dulai commented on the launch of the value-focused Thai Dragon Noodles range saying, "At the moment the buzz word in pricing is all about EDLP (everyday low price) – especially as UK family’s affected by the current pandemic start to feel the squeeze on their finances. People are looking for ways to maintain quality but at a better price and retailers are keen to meet this demand."
Authentic Noodle Products
Thai Dragon Noodles Make it Easy to Replicate Restaurant Meals at Home
Trend Themes
1. Authentic Home-cooking - The increasing number of consumers looking for ways to replicate restaurant meals at home presents an opportunity for companies to offer high-quality, authentic ingredients and recipes for affordable prices.
2. Affordable Premium Ingredients - The emphasis on EDLP (everyday low price) and quality presents an opportunity for companies to offer premium ingredients and products at more affordable prices, without sacrificing quality or taste.
3. Vegetarian-friendly Products - As more consumers adopt vegetarian or plant-based diets, there is an opportunity for companies to offer more vegetarian-friendly products, like the Thai Dragon Noodles, that maintain authentic flavors and traditional preparation methods.
Industry Implications
1. Food Manufacturing - Food manufacturers can capitalize on trends towards authentic, affordable ingredients and at-home cooking by developing new product lines or expanding existing ones to meet demand.
2. Grocery Retail - Grocery retailers can meet growing demand for authentic, affordable ingredients and vegetarian-friendly products by partnering with manufacturers and offering these types of products to consumers at competitive prices.
3. Restaurant Supplies - Suppliers of ingredients and supplies to restaurants can explore opportunities to offer premium ingredients and authentic recipes to consumers looking to replicate their favorite restaurant meals at home.