TforTwo has a line of fashion for couples that is a bit over-the-top, but since Valentine's Day is probably one of the only days of the year it's socially acceptable to be overly cheesy, it's fitting to feature them.
The TforTwo shirts remind me of Best Friend necklaces composed of two parts; while they work on their own, their full image, impact or message isn't complete without the partner piece.
The TforTwo shirts come in two designs, one being an image of two half-hearts that become one when the couple stands next to each other, and the other a set of shirts that, when together, read "Be Loved."
While they're designed for couples, it's not a bad idea for 'best friend' fashion either.
Check out some more fashion designed for couples below.
Fashion for Couples
'TforTwo' Reflect The State of Your Heart When You're Together and Apart
Trend Themes
1. Matching Fashion - Opportunity to expand matching fashion for not only couples but also best friends and families.
2. Interactive Clothing - Potential to develop clothing that incorporates interactive elements for couples or groups, such as puzzle pieces or phrases that only become complete when put together.
3. Personalized Apparel - Opportunity to create personalized clothing that displays a custom message or picture only when two or more pieces are worn together.
Industry Implications
1. Fashion - The fashion industry could incorporate matching or interactive clothing items for a wider range of social groups and occasions.
2. Technology - Technology could be incorporated into clothing designs to create interactive experiences, like augmented reality that allows couples or groups to unlock personalized content when standing together wearing specific clothing.
3. Marketing - Marketing and advertising industry could utilize matching and personalized clothing as a technique to increase audience engagement and connection to a brand or product.