The world’s largest Mexican casual dining brand, On The Border Mexican Grill & Cantina, has just launched a new menu featuring the two winning dishes from its recent Culinary Competition: the Texas Grilled Burrito and Mexican Slaw.
Now in its third year, On the Boarder's Culinary Competition is hosted by the brand each year to inspire creativity and engage employees. All On The Border team members can participate and flex their culinary creativity. The winning dishes to come out of the competition were the Texas Grilled Burrito and Mexican Slaw, while the Blue Island Cooler was the winning cocktail. The Texas Grilled Burrito consists of a Texas-sized burrito filled with beef brisket, French fries, jalapeño-BBQ sauce, mixed cheese, On The Border’s Signature Queso, pickled jalapeños, and pickled red onions. The burrito pairs well with the Mexican Slaw, which is a house-made slaw made from cabbage, toasted corn, diced red onions, pickled jalapeños, and a sweet and tangy dressing.
Both of the new items are available now for a limited time.
Jalapeño-Stuffed Grilled Burritos
On the Border Just Debuted Its New Texas Grilled Burrito
Trend Themes
1. Culinary Competition - Opportunity to host annual culinary competitions to inspire creativity and engage employees.
2. Mexican Casual Dining - Potential for innovation in the Mexican casual dining industry, particularly in creating unique and flavorful dishes.
3. Limited Time Menu Items - Opportunity to introduce limited time menu items as a strategy to create excitement and drive sales.
Industry Implications
1. Restaurant Industry - Disruptive innovation opportunities in the restaurant industry through creative culinary events and unique menu offerings.
2. Food and Beverage Industry - Opportunity for innovation in the food and beverage industry by introducing new, bold flavors and combinations.
3. Hospitality Industry - Potential for disruptive innovation in the hospitality industry by incorporating limited time menu items to attract customers and increase revenue.