If you happen to be around Dallas, you may have seen this crazy guerrilla marketing campaign for Terminix by Publicis Dallas. Terminix is one of America's largest pest control specialists and one of their latest campaigns stresses the idea that insects in your home can bring in 33 infectious diseases to you and your family.
Publicis Dallas thought of a very creative and sort of gross way to help create awareness for the Terminix campaign. Publicis Dallas crafted a giant 3D plexiglass billboard that shaped out the words E.Coli, which is one of the deadly diseases insects bring into our homes. They then filled the 3D letters with several hundreds of live cockroaches.
The Terminix billboard may be creepy, but it definitely gets the point across and will leave you calling pest control immediately to check out your home for cockroaches.
Live Cockroach Billboards
The Terminix Billboard by Publicis Dallas Will Make Your Skin Crawl
Trend Themes
1. Insect-based Marketing Campaigns - Opportunity for marketing campaigns to utilize insects as a tool for drawing attention and raising awareness about pest control and other related issues.
2. Guerrilla Marketing - Opportunity for companies to use unconventional or unexpected marketing tactics to create buzz and grab people's attention.
3. Interactive Billboards - Opportunity for companies to create interactive billboards that engage people and leave a lasting impression.
Industry Implications
1. Pest Control - Opportunity for pest control companies to create innovative marketing campaigns that utilize insects and other creative tactics.
2. Advertising - Opportunity for advertising agencies to create unique and memorable campaigns that incorporate guerrilla marketing and interactive billboards.
3. Public Health - Opportunity for public health organizations to partner with pest control companies and advertising agencies to create campaigns that raise awareness about the dangers of insects in the home.