American spirit and wine company Brown-Forman has teamed up with Gebr Heinemann to launch Jack Daniel's 'Tennessee Travelers,' an exclusive series of bourbon whiskey that will be available this Autumn season at travel retailers. The limited-edition spirits will come in two expressions: 'Sweet and Oaky' and 'Bold and Spicy.'
According to the company, 'Sweet and Oaky' will consist of caramel, vanilla, and toasted oak flavors, while the 'Bold and Spicy' version will highlight the taste of grains, with notes of baking spices and caramel. The new travel-oriented whiskey comes as both a celebration of travel opening again up following months of pandemic-related lockdowns, as well as an homage to Jack Daniel's globe-trotting roots.
"We feel that Tennessee Travelers, given its true exclusivity, story, and authentic craftsmanship, will have a special resonance with the global traveler and will offer spirits, consumers, around the globe a new flavor journey to discover," said Brown-Forman's VP Managing Director for Global Travel Retail, Aude Bourdier.
Exclusive Autumnal Whiskeys
Jack Daniel's 'Tennessee Travelers' Celebrate Global Travel
Trend Themes
1. Exclusive Whiskey Travel Series - The launch of Jack Daniel's 'Tennessee Travelers' highlights the potential for exclusive whiskey collections targeted for travel retail.
2. Limited-edition Flavor Innovation - The two new expressions of 'Sweet and Oaky' and 'Bold and Spicy' highlight the potential to create limited-edition flavors that target specific consumer preferences.
3. Celebrating Authentic Craftsmanship - The launch of the Tennessee Travelers series highlights the potential for celebrating the craftsmanship and heritage of whiskey-making through exclusive releases.
Industry Implications
1. Alcohol Retail - The launch of exclusive whiskey travel series presents a new opportunity for airport and travel retailers to offer limited-edition spirits to consumers.
2. Beverage Manufacturing - The introduction of limited-edition whiskey flavors presents a potential to innovate within the beverage manufacturing industry and appeal to specific consumer tastes.
3. Globe-trotting Tourism - The release of Jack Daniel's 'Tennessee Travelers' whiskey commemorates the reopening of global travel, and presents opportunities for tourism industry innovation targeted towards whiskey enthusiasts.