For the first time since its creation, Lacoste is getting rid its iconic alligator logo and replacing it with 10 new logos to spotlight the most endangered species in the world. In collaboration with the International Union for Conservation of Nature, the brand swapped out the green alligator with the number of surviving animals of each species on the endangered list.
The list includes 30 California Porpoises, 40 Batagur Turtles of Burma, 50 Northern Lepilemurs, 67 Rhinoceros of the Sonde, 160 Gibbons of Cao-vit, 157 Kakapo Parrots, 231 California Condors, 250 Saolas, 350 Sumatran Tigers and 450 Cyclones of Anegada Islands.
The 10 new logos on Lacoste's classic polo are available online now, with proceeds from the collection being donated to the organizations that protect each endangered species.
Endangered Species Campaign Shirts
Lacoste Aims to Protect Endangered Species with 10 New Logos
Trend Themes
1. Endangered Species Conservation - Lacoste is setting a trend by using their brand for public support and awareness in saving endangered species.
2. Collaborative Marketing with Ngos - Collaborating with NGOs focused on creating social impact is a trend that has a potential to create positive outcomes for society and the environment.
3. Sustainable Fashion - Using products and marketing campaigns for environmental and social good is an emerging trend embraced by environmentally-conscious consumers.
Industry Implications
1. Fashion Retail - Fashion retail businesses can make a positive difference by embracing marketing campaigns that promote conservation efforts.
2. Non-profit Organizations - The non-profit sector can collaborate with businesses to raise awareness and support conservation efforts for endangered species.
3. Environmental Conservation - The environmental conservation industry now has a powerful influencer in Lacoste, and can leverage their marketing platforms for advocating the conversation and protection of endangered species.