Western Spirits has announced the launch of 'Ten Ball Cocktails,' a new line of canned, pre-mixed alcoholic beverages. These ready-to-sip cocktails are currently being offered in a variety of fruit-based flavors including Grape Smash, Mango Margarita, Tropical Bahama Mama, Watermelon Smash, and Spiked Lemonade.
Taking a different approach than many of its competitors, Ten Ball has decided to opt for bold branding akin to that of an energy drink. The launch of this new line of canned cocktails is also being accompanied by a multi-channel digital marketing strategy that crosses paid advertising with search and social tactics.
While there's no doubt that Ten Ball has entered a market crowded with dozens of ready-to-drink brands, Mike Glennon, Vice President of the Western Spirits Ready-To-Drink Sales division, believes the brand's "strongest differentiator" is its "expertise in flavoring."
Fruit-Flavored Canned Cocktails
Western Spirits Launches Malt Beverage Line 'Ten Ball Cocktails'
Trend Themes
1. Canned Alcoholic Beverages - Western Spirits' Ten Ball Cocktails sets a new trend of canned, ready-to-drink cocktails as an alternative to traditional alcoholic beverages.
2. Bold Branding for Alcohol Brands - Ten Ball Cocktails breaks from traditional packaging and marketing in the alcohol industry by adopting bold branding and a multi-channel digital marketing approach.
3. Innovative Flavors for Alcoholic Beverages - Ten Ball Cocktails emphasizes its expertise in flavoring alcoholic beverages, highlighting the potential for innovative flavor combinations to disrupt the industry.
Industry Implications
1. Alcoholic Beverages - Western Spirits' Ten Ball Cocktails launch sets a trend for canned alcoholic beverages, offering new market opportunities for brands and retailers in the alcoholic beverages industry.
2. Marketing and Advertising - Ten Ball Cocktails' multi-channel digital marketing strategy offers innovative marketing and advertising opportunities for brands in the alcoholic beverage industry.
3. Flavoring and Food Science - Ten Ball Cocktails' expertise in flavoring highlights the potential for disruptive innovation in the flavoring and food science industry, with new opportunities for ingredient suppliers and flavoring companies.