For this year's Pride Month, Tempo Crackers—a LGBTQ-owned cannabis-infused snack company—launched the limited-edition Tempo Pride Pack with six different flavors. The brand's vibrant selection of varieties includes flavors like sour cream and onion, truffle parmesan and chili limon.
"Queer representation in retail is under attack across the nation as big box retailers deprioritize their Pride selections following pressure from conservative activists," said Robert Holland, Founder and CEO of Tempo Crackers, "While many dispensaries face that same pressure, Tempo is a LGBTQ first brand all year round and we are committed to loudly representing ourselves.
Although this colorful cracker set will only be available in limited quantities, the brand's boxes in all colors of the rainbow can still be purchased individually year-round.
Pride-Celebrating Cracker Packs
Tempo Crackers Created a Rainbow-Hued Pride Pack
Trend Themes
1. Limited-edition Pride Packs - There is an opportunity for brands to create limited-edition pride-themed products to celebrate LGBTQ+ inclusivity and capitalize on the growing demand for diverse representation.
2. Lgbtq-owned Brands - Supporting LGBTQ-owned businesses can be a trend in which consumers actively seek out and support brands that align with their values of inclusivity and diverse representation.
3. Pressure on Retailers - The pressure on retailers to prioritize LGBTQ+ products can lead to the development of new strategies and partnerships to ensure the availability and visibility of pride-related merchandise.
Industry Implications
1. Cannabis-infused Snacks - The cannabis industry can explore the opportunity of incorporating pride-themed packaging to appeal to LGBTQ+ consumers, who can be potential niche markets.
2. Retail - Retailers have the opportunity to cater to the LGBTQ+ community by actively promoting and stocking pride-themed products throughout the year, not just during Pride Month.
3. Packaging and Design - There is a potential for packaging and design companies to collaborate with brands in creating eye-catching, inclusive pride packaging to attract diverse consumer segments.