Winter-Ready Vibrant Jackets

Berghaus' Tempest 89 Jacket Launches for the FW20 Season

Berghaus launches another version of the Tempest 89 jacket designed for the Fall/Winter 2020 season. The brand is a statement brand in rave culture in the United Kingdom. It is designed with inspiration drawn from the 90s, noting that concept down to the color palette as well.

Due to the seasonal design, the jacket is imagined in a new perspective by British retail brand Oi Polloi. It is constructed using a blend of waterproof polyamide secured by taped seaming and features a wire-lined drawcord hood. The colorway is entitled 'Vallarta Blue' and delivers contrasting panels in vibrant hues of yellow throughout. In terms of the fit, it boasts a boxy look with adjustability and function.
Trend Themes
1. Winter Fashion - There is an opportunity to introduce more vibrant colors into winter fashion.
2. 90s Nostalgia - Brands can capitalize on the resurgence of 90s fashion by incorporating its characteristics.
3. Functionality Meets Fashion - There is an opportunity to create fashion-forward pieces that serve a functional purpose.
Industry Implications
1. Fashion - Fashion brands can incorporate the trend of vibrant winter jackets into their designs to cater to a broader audience.
2. Outdoor Gear - Outdoor gear companies can incorporate fashion-forward design elements into their products without sacrificing functionality.
3. Retail - Retailers can offer a wider variety of seasonal fashion designs, including winter jackets, to cater to the needs and preferences of their customers.

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