To combat the issue of content piracy, 'Tell My Friends,' a Singapore-based company, is rewarding users for sharing content -- such as music, ebooks, apps and videos -- legally.
Rather than downloading a song or ebook illegally, users of Tell My Friends get a link to share a licensed product with their friends. Whenever someone uses that link to buy the actual product, the user gets a set amount in commission. This will happen every time someone uses that specific link to buy the product (for example, if the friend shares the link with another friend and so on), up to 10 purchases. According to Springwise, about 50 percent of the sales revenue goes back to the content creators and owners, while 30 percent goes to the users of Tell My Friends, and the rest goes to administration. The video here explains in more detail how this innovative process works.
Legal Content-Sharing Incentives
'Tell My Friends' Rewards Users For Sharing Music & Books Legally
Trend Themes
1. Incentivized Content Sharing - Offering rewards for users who share content legally provides an innovative solution to combat content piracy.
2. Commission-based Referral Programs - Implementing commission-based referral programs can encourage users to promote and distribute licensed products to their network.
3. Monetizing User Recommendations - Providing users with a financial incentive for recommending and sharing content legally taps into the potential of turning user recommendations into revenue streams.
Industry Implications
1. Entertainment - The entertainment industry can explore incentivized content sharing to drive legal consumption and combat piracy.
2. Publishing - Publishers can adopt commission-based referral programs to encourage users to share and promote licensed ebooks and other digital content.
3. Digital Marketing - Digital marketing agencies can capitalize on monetizing user recommendations by partnering with platforms like Tell My Friends to drive product referrals and revenue growth.