Nike introduces a new tonal palette of the Air Max 97 sneaker model for the season with the new Teddy Bear colorway that is full of fuzzy looks. The shoes are inspired by the stuffed toy and can be seen with the suede and felt materials used to craft the uppers.
The suede can be seen at the lower section in a waved application and then detailed with leather contrasting at the accents. The linear design is seen throughout the upper with a few shades of brown that alternate throughout the panels. Twill materials are detailed in a dark brown around the medial windows along with Swoosh branding embroidered in a bright blue hue for a contrasting tone.
Teddy Bear-Inspired Sneakers
Nike Launches a Air Max 97 Teddy Bear Colorway Palette
Trend Themes
1. Teddy Bear-inspired Sneakers - The trend of creating footwear that takes inspiration from toys as a way of attracting specific audiences could become a norm.
2. Tonal Color Palettes - There is a growing trend to move toward tonal color palettes in footwear design that feature muted colors rather than vibrant ones.
3. Use of Textured Materials - The trend of using textured materials in footwear, such as suede and felt, for visual appeal could lead to the production of unique-looking shoes.
Industry Implications
1. Footwear - Footwear brands can look into creating sneakers with unique and visually appealing designs by drawing inspiration from non-footwear items, such as toys.
2. Fashion - Fashion designers can experiment with tonal color palettes, creating clothing lines that have muted, rather than vibrant, color schemes.
3. Retail - Retailers can offer unique product lines that feature teddy bear-inspired sneakers, drawing in customers looking for eye-catching footwear that stands out from the norm.