Last time we reported on Lipstick Jungle, a new TV show based on the book series by Candace Bushnell, we mentioned it would probably have a heavy influence on fashion, just like the Sex and the City series by the same author did. What we didn't realize is how heavily it would be influencing tech trends.
The show has been used as a platform to add chic appeal to items like cell phones and computers, particularly Apple products like iPhones and the MacBook Pro.
The busy lives of the New York women with enviable careers (TV producer, fashion designer, magazine editor) are supplemented heavily by the use of interactive technologies. The featured tech items are integrated so seamlessly, most viewers probably wouldn't even realize that the show has turned into one enormous advertisement for companies like Apple.
NBC launched a slideshow in honour of all the geeky girl gadgets, part of which we've included in our gallery.
TV Show Influences Tech Fashion
Lipstick Jungle
Trend Themes
1. Tech Fashion Influenced by TV Shows - Opportunity for tech companies to collaborate with popular TV shows to create stylish and integrated tech products.
2. Chic Appeal Added to Tech Products - Opportunity for tech companies to add fashionable elements to their products, targeting a trendy and style-conscious consumer base.
3. Seamless Integration of Tech in Daily Lives - Opportunity for tech companies to develop interactive and integrated technologies that seamlessly blend into the everyday lives of consumers.
Industry Implications
1. Tech Industry - Tech companies can leverage the influence of TV shows to enhance their product designs and appeal to fashion-forward consumers.
2. Fashion Industry - Fashion brands can collaborate with tech companies to create stylish accessories and gadgets that complement the latest fashion trends.
3. Entertainment Industry - TV production companies can explore partnerships with tech companies to incorporate their products as part of the storyline, creating promotional and advertising opportunities.