Tweens, teens and young adults are a major target for online advertisers, and they're willing to help each other out. 96% of this demographic use social networking sites, and 55% of them willingly got involved with companies who advertised on the sites. They also had no problem completing surveys to offer valuable feedback to the companies targeting them.
Marketingvox.com published an article recently outlining the ways in which teens are more than happy to have brands displayed on their social networking sites. They cited "Social Networking and Advertising," a report from Grunwald Associates that examined the attitudes and beliefs social communities had on ads.
"Teens are also looking to companies to provide them with information, with 90 percent saying they'd like to hear about new entertainment products and 45 percent open to discovering other special interest offerings," the site said. "Only 31 percent said they were interested in serious topics like college and education. Among girls, 70 percent were interested in hearing about fashion and beauty news and products."
Teaming With Teens
Advertisers Work With Target Market
Trend Themes
1. Social Networking Advertising - Opportunity for brands to engage with teens on social networking sites and display ads that align with their interests.
2. Teen Consumer Feedback - Teens willingly completing surveys and sharing valuable feedback with companies targeting them, providing an opportunity for brands to gain insights and improve their products or services.
3. Entertainment and Fashion Interests - Teens express high interest in hearing about new entertainment products and fashion/beauty news, presenting opportunities for companies in these industries to engage with and target this demographic.
Industry Implications
1. Digital Advertising - The rise of social media platforms as a major target for online advertisers provides opportunities for digital advertising companies to create innovative methods to reach and engage with teens.
2. Market Research - Teen willingness to complete surveys and provide valuable feedback opens up opportunities for market research companies to specialize in gathering insights from this demographic.
3. Entertainment and Fashion - The high interest of teens in discovering new entertainment products and fashion/beauty news presents opportunities for companies in these industries to create disruptive innovations that cater to their preferences and trends.