Tweens, teens and young adults are a major target for online advertisers, and they're willing to help each other out. 96% of this demographic use social networking sites, and 55% of them willingly got involved with companies who advertised on the sites. They also had no problem completing surveys to offer valuable feedback to the companies targeting them.
Marketingvox.com published an article recently outlining the ways in which teens are more than happy to have brands displayed on their social networking sites. They cited "Social Networking and Advertising," a report from Grunwald Associates that examined the attitudes and beliefs social communities had on ads.
"Teens are also looking to companies to provide them with information, with 90 percent saying they'd like to hear about new entertainment products and 45 percent open to discovering other special interest offerings," the site said. "Only 31 percent said they were interested in serious topics like college and education. Among girls, 70 percent were interested in hearing about fashion and beauty news and products."
Teaming With Teens
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