To help tea lovers prepare to enjoy the flavors of the fall and winter season to the fullest, DAVIDsTEA put together 'The Ultimate Holiday Tea Pairing Guide.'
Although tea is often only thought of as the perfect companion to biscuits, this guide offers creative ideas for matching different types of tea with everything from cheese to roasted root vegetables and savory pies. DAVIDsTEA recommends pairing a herbed goat cheese with its Butterfly Jasmine tea, as it has floral notes that will balance out the tangy cheese. The brand's Gyokuro Yamashiro is said to be a great match for serving with winter vegetables like roasted butternut squash, sweet potato and turnips because of its "leafy green taste and chestnut notes."
Consumers who are looking to experience familiar flavors in a new way are turning to unexpected food and drink pairings as a way of elevating their eating and drinking rituals.
Festive Tea Pairings
DAVIDsTEA Created a Guide to Serving Food and Tea Together
Trend Themes
1. Tea and Food Pairings - There is an opportunity for restaurants and food companies to explore tea pairing menus to enhance the dining experience.
2. Flavor Exploration - There is an opportunity for beverage and food companies to experiment with new flavors and combinations to offer consumers unique taste experiences.
3. Holiday Season Marketing - There is an opportunity for retailers and brands to create seasonal marketing campaigns themed around holiday tea pairings to attract tea lovers.
Industry Implications
1. Food and Beverage - The food and beverage industry can utilize tea and food pairing trends to develop new menu items and drinks for customers.
2. Retail - Tea and food pairing trends can be used by retailers to create holiday-themed campaigns and promotions, driving sales during the holiday season.
3. Hospitality - The hospitality industry can offer tea pairings as part of their menu offerings to enhance the guest experience and differentiate themselves from the competition.