Tea Forté is an American tea company that has a distinctive triangular shape to its tea bags. Looking to refresh the identity of its iced tea blends and brewing pitchers, Tea Forté consulted Studio MPLS for a redesign.
The new look for the Tea Forté products includes a geometric-inspired design that plays off of the strong triangular shapes used so often by the brand. However, the colors used to represent each of the flavors is quite soft, which helps to lessen the intensity of the strong angular shapes and lines. Packaging for the tea is simple and strong, serving as a more luxurious take on the existing Tea Forté packaging, complete with leaf and all.
Triangular Tea Packaging
Boxes for Tea Forte Take Inspiration from Basic Geometric Shapes
Trend Themes
1. Geometric Packaging - The use of minimalist, geometric-inspired design in product packaging creates a unique brand identity for companies looking to stand out in crowded markets.
2. Luxury Tea Packaging - As consumers continue to seek out elevated experiences, incorporating high-end packaging materials and unique design elements can provide brands with a competitive advantage in the tea industry.
3. Tea Bag Innovation - Exploring innovative shapes and materials for tea bags can lead to a differentiated product offering and increased consumer interest in the tea market.
Industry Implications
1. Packaging Industry - With the rising demand for unique and elevated packaging design, there is an opportunity for companies in the packaging industry to offer new creative solutions and materials to stand out in the market.
2. Luxury Retail Industry - The growing interest in luxury experiences presents an opportunity for retailers to differentiate themselves by offering high-end products with unique packaging and elevated design elements.
3. Tea Industry - As the tea market continues to grow and evolve, there is a need for innovative tea bag designs and packaging materials to capture the attention of consumers and stand out from the competition.