KitKat is known for promoting the importance of taking snack breaks and one initiative from the brand specifically focused on relaying this message to employees with a one-day tax-deductible snack break. KitKat Australia and Wunderman Thompson teamed up to encourage shoppers to visit its online resources store and purchase the work supply they need to receive a complimentary KitKat bar.
With the purchase of a standard office supply like pens and notepads, KitKat made sure that employees could take a break that could be charged to an employee's company account. Also in the shop, KitKat included other items like wide-brimmed hats and guitar picks, making it possible for all types of employees to be covered.
This activation tied in with the End of the Financial Year (EOFY) in Australia, June 30th.
Tax-Deductible Snack Breaks
KitKat Created a One-Day Event for the End of the Tax Year
Trend Themes
1. Tax-deductible Snack Breaks - Disruptive innovation opportunity: Creating unique incentives for employees by offering tax-deductible snack breaks to improve productivity and well-being.
2. Online Resources Store - Disruptive innovation opportunity: Developing customized online resources stores that provide essential work supplies and promotional items for employees.
3. End of the Financial Year (EOFY) Promotions - Disruptive innovation opportunity: Capitalizing on the end of the financial year to create promotional events or offers that align with tax-related considerations for businesses and individuals.
Industry Implications
1. Consumer Goods - Disruptive innovation opportunity: Integrating tax incentives into the consumer goods industry by offering tax-deductible promotional items or discounts.
2. E-commerce - Disruptive innovation opportunity: Innovating e-commerce platforms to include customized online resources stores for employees to purchase work supplies and claim tax benefits.
3. Marketing and Advertising - Disruptive innovation opportunity: Developing unique marketing and advertising campaigns that leverage tax-related events, such as the end of the financial year, to drive consumer engagement and purchase.