For 2018, a beloved British footwear and clothing label is launching a series of tattoo Dr. Martens combat boots and a few accompanying streetwear designs. In the making of this capsule, the brand partnered up with three artists from the United States, the United Kingdom and Japan. The tattoo-inspired illustrations offer a great embellishment to the popularized footwear.
The collection consists of three distinct combat boot silhouettes. The first tattooed Dr. Martens is named '1460 Grez USA 8 Eye Boot.' Crafted in collaboration with Manhattan-based artist Grez, the model boasts a "traditional Americana-style tiger illustration." The UK variation is created by Chris Lambert, while Tokyo artist OT's tattoo Dr. Martens design boasts an intricate "contemporary twist to ancient Japanese carvings."
Tattoo-Inspired Combat Boots
The Tattoo Dr. Martens Capsule is Made in Partnership with Artists
Trend Themes
1. Tattoo-inspired Fashion - Brands can partner with tattoo artists to offer unique designs on their products.
2. Artistic Collaborations - Cross-industry collaborations can lead to innovative and unconventional products.
3. Streetwear Influenced Footwear - Brands can gain market share by creating unique, urban-inspired footwear designs.
Industry Implications
1. Fashion - Fashion brands can incorporate tattoo art into their designs or collaborate with tattoo artists to offer unique products.
2. Footwear - Footwear companies can explore streetwear-inspired designs and collaborate with artists to differentiate themselves from competitors.
3. Art - Tattoo artists can expand their reach and gain exposure by collaborating with fashion and footwear brands for unique product designs.