McCormick & Co. is launching a range of co-branded Tasty seasoning blends with Buzzfeed's youthful and fun food platform.
While Buzzfeed Tasty appeals to both Millennials and Gen Z consumers, this partnership is set to be especially appealing to the consumers in the younger demographic under the age of 35. As Lawrence E. Kurzius, President and CEO of McCormick & Co., describes: "Gen Z is the largest consumer segment, bigger than Millennials and they are just starting to enter the workforce, form households and fuel the next generation of flavor growth."
Across the US, Canada and the UK, the Tasty McCormick Seasoning Blends are set to be introduced during the second quarter of 2019 via both in-store and online channels.
Youthfully Co-Branded Seasonings
McCormick is Launching Gen Z-Targeted Tasty Seasonings
Trend Themes
1. Gen Z-focused Partnerships - Collaborating with youth-oriented brands to create products specifically targeting the Gen Z demographic.
2. Multi-channel Distribution - Introducing products through both traditional in-store channels and online platforms for wider reach and accessibility.
3. Youth-driven Flavor Innovation - Creating seasoning blends tailored to the taste preferences of younger consumers to drive growth in the flavor market.
Industry Implications
1. Food and Beverage - Opportunities for co-branded product development and expanding customer base through partnerships with youth-focused food platforms.
2. Marketing and Advertising - Utilizing multi-channel strategies to effectively target and engage with younger consumers in the Gen Z demographic.
3. Consumer Goods - Catering to the flavor preferences of the growing Gen Z consumer segment through innovative seasoning blends.