Air Protein Chocolates

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Taste the Future by Fazer is a First-of-Its-Kind Bar Powered by Solein

Solar Foods' Solein microbial protein made from air has been incorporated into Taste the Future by Fazer, an innovative chocolate snack bar.

This dark chocolate snack bar is studded with hazelnut and dried strawberry pieces, and it contains 2% Solein grown with CO2 and electricity. As a functional, nutritious and versatile ingredient, Solein enriches this chocolate snack bar with a source of iron.

Fazer recently hosted a media tasting for its limited-edition bar before a one-time public sampling opportunity at The Cocoa Trees store at Raffles City Shopping Centre. "Singapore is the perfect test ground for our Taste the Future Chocolate Snack Bar, with a highly innovative food ecosystem and people who are not only passionate about food, but curious to try new things that are new, with nutrition and sustainability benefits," said Heli Anttila, VP of new product development at Fazer Confectionery.
Trend Themes
1. Microbial Protein - Incorporating Solar Foods' Solein microbial protein made from air into food products presents a disruptive innovation opportunity for the food industry.
2. Functional Snack Bars - Developing innovative snack bars enriched with functional ingredients like Solein provides a disruptive innovation opportunity in the snacking industry.
3. Alternative Protein Sources - Utilizing air-based proteins like Solein as an alternative protein source opens up disruptive innovation opportunities in the food industry.
Industry Implications
1. Food Manufacturing - The incorporation of Solein microbial protein into food products presents disruptive innovation opportunities in the food manufacturing industry.
2. Snack Food Industry - The development of functional snack bars enriched with ingredients like Solein offers disruptive innovation opportunities in the snack food industry.
3. Alternative Protein Industry - The use of air-based proteins such as Solein as an alternative protein source creates disruptive innovation opportunities in the alternative protein industry.

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