The Tiger Tiger Taste Japan range is a new offering from the brand that's focused on enabling chefs to prepare premium Japanese cuisine from the comfort from home in a simple manner. The product range includes 11 products in all that are focused on creating authentic recipes including sushi, noodles and more. The range will be supported by a high-profile PR campaign along with social media and advertising campaigns as well as a new website and even in-store activity partnership to help build awareness.
Sales & Marketing Director Debbie King explained the new Tiger Tiger Taste Japan range further saying, "With Japanese cuisine currently the largest sector (representing 37% of the category and showing +54% YOY growth according to the latest IRI Market data), this is a huge opportunity for retailers to bring something new and fresh to the market and to capitalise on the growing popularity of Japanese home cooking. Lockdown brought a renewed enthusiasm for cooking from scratch – a trend which is set to continue long after restrictions are lifted. People are falling back in love with home cooking but they are seeking ingredients that enable them to cook up a feast themselves while replicating all the authenticity and taste adventures of restaurant-quality meals."
Authentic Japanese Cuisine Products
The Tiger Tiger Taste Japan Range Includes 11 Products
Trend Themes
1. Japanese Cuisine Trend - The growing popularity of Japanese home cooking presents an opportunity for retailers to introduce new and fresh Japanese cuisine products to the market.
2. Home Cooking Trend - Increased interest in home cooking due to lockdowns creates an opportunity for food brands to create easy-to-use and authentic products to replicate restaurant-quality meals.
3. Social Media Advertising Trend - A high-profile PR campaign and social media and advertising campaigns can help build awareness and increase sales of new food products.
Industry Implications
1. Food Retail Industry - Retailers can capitalize on the growing popularity of authentic Japanese cuisine products by introducing the Tiger Tiger Taste Japan range to the market.
2. Food and Beverage Industry - Innovative food and beverage companies can take advantage of the home cooking trend by creating products that enable people to cook restaurant-quality meals easily.
3. Marketing and Advertising Industry - The success of the Tiger Tiger Taste Japan range can be attributed to its high-profile PR campaign, social media and advertising campaigns, and in-store activity partnership, presenting a disruptive innovation opportunity for companies in the marketing and advertising industry.