Friendly Foodpairing Illustrations

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'Taste Buds' Shows Friendly Food Combinations as Cartoons

Taste Buds is an adorable collection of illustrations that shows which types of food go well together. These images give each food or drink a cartoon persona with faces, small stick arms and legs.

Designer and illustrator Philip Tseng created this collection based on common phrases that use food. Phrases such as "you are the cheese to my macaroni" are generic and Tseng wanted to give it some visual context. His illustrations are on display at the iam8bit gallery.

These feel-good foodpairings will have you thinking about how well you and your friends get along. Calling this collection 'Taste Buds' was a play on great friendship. After all, there is no better way to describe a friendship than comparing it to bacon and eggs, coffee and donuts or pizza and beer!
Trend Themes
1. Visual Food Pairing - Using illustrations to visually represent food pairing combinations can help companies promote complementary products together.
2. Cultural Food Personification - Creating food characters in advertisements that can resonate with customers culturally can help build brand loyalty.
3. Food-based Socializing - Brands can use the idea of food pairings and socializing to promote products as part of a healthy social lifestyle.
Industry Implications
1. Food and Beverage - The food and beverage industry can use this idea of visualizing food pairing combinations to promote complementary products together.
2. Advertising - The advertising industry can use cultural food personifications in campaigns to evoke emotional connections with target audiences.
3. Social Media - Social media platforms can use the concept of food-based socializing to attract users and promote healthy social lifestyles through sponsored content.

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