While eyeshadow primers are not one of the most common makeup products that people use, the online beauty industry often touts its benefits for making eye makeup last all day – and the new Tarte Lid Lock Eye Base is able to offer that benefit in a natural product.
The brand claims that the Tarte Lid Lock Clay Eye Base is able to make eye makeup last for up to 12 hours. It is described as an "eye foundation" and comes in a neutral matte color that blends into the skin without being visible.
The product is based in Amazonian clay and is vegan friendly, making it ideal for those who prefer natural skin and makeup products.
Clay-Based Eyeshadow Primers
The Tarte Lid Lock Product Keeps Eyeshadow in Place
Trend Themes
1. Eyeshadow Primer Innovation - The use of natural ingredients in eyeshadow primers presents an opportunity for further research and development.
2. Extended Makeup Product Use - Products that claim to extend the wear time of makeup offer an opportunity to address a common consumer frustration and improve overall satisfaction.
3. Vegan Makeup Products - Continued development of vegan makeup products could cater to a growing consumer desire for ethical and natural cosmetics.
Industry Implications
1. Beauty - The beauty industry has an opportunity to capitalize on natural and long-lasting makeup products such as the Tarte Lid Lock.
2. Skincare - The use of natural ingredients in the Tarte Lid Lock eyeshadow primer presents an opportunity for innovation in natural skincare products.
3. Health - Development of vegan and natural makeup products such as Tarte Lid Lock could further the intersection of the beauty and health industries.