Taranta is a Boston restaurant that aims to offer customers more than just a high-quality brick-and-mortar dining experience -- it also aims to educate customers on pretty much every possible aspect of the food that they're eating so they can get more out of the experience than just a single delicious meal.
The Peruvian-Italian restaurant, located in the North End of Boston, does this in a most ingenious and unusual manner -- by stamping QR codes on plates using squid ink. Diners can use their smartphone QR code readers to scan the inky code to access a world of interesting information.
Diners can read about the ingredients' sourcing, try their hand at its recipe and learn about related sustainability issues.
Ingenious Educational Restaurants
The Taranta Restaurant Stamps Squid Ink QR Codes On its Plates
Trend Themes
1. Educational Dining - Incorporate educational elements into the dining experience to provide customers with a deeper understanding of the food they are eating.
2. QR Code Integration - Utilize QR codes to provide convenient access to additional information about the food and its sourcing.
3. Sustainability Awareness - Highlight sustainability issues related to the ingredients used in the dishes to raise customers' awareness and promote eco-friendly practices.
Industry Implications
1. Restaurant - Restaurants can embrace educational dining experiences and implement QR code integration to enhance customer engagement and satisfaction.
2. Mobile Technology - The use of QR codes on plates presents opportunities for mobile technology providers to develop innovative solutions that enhance the dining experience.
3. Sustainable Food - The incorporation of sustainability awareness in restaurants creates opportunities for the growth of the sustainable food industry and the promotion of eco-friendly practices.