Taobao Live, a popular Chinese livestream commerce channel owned by Alibaba, has announced its plan to "supercharge" its ecosystem by upgrading and introducing a range of new tools and cutting-edge technologies. The new developments will be directly geared towards improving the success of their partner merchants, brands, and Key Opinion Leaders (KOLs).
Two standout tools that the company plans to roll out this year intend to improve customer engagement and content marketing. An upgraded CRM tool will be launched to support sellers and KOLs by improving their ability to manage live streams, products, sales, and fan engagement via store-level private domains. Meanwhile, a new open and centralized portal will work to better connect products, merchants, and live streamers for innovative collaborations.
In addition, Taobao Live announced its plan to launch an intelligent live streaming camera powered by DAMO Academy’s AI algorithms, which will enable real-time feedback to anchors during broadcasts.
Advanced Live Commerce Features
Taobao Live Announces Plan to Supercharge Its Livestream Ecosystem
Trend Themes
1. Upgraded CRM Tool for Livestream Commerce - The upgraded CRM tool will revolutionize the way sellers and KOLs manage live streams, products, sales, and fan engagement via store-level private domains, presenting disruptive innovation opportunities for the e-commerce industry.
2. Centralized Portal for Innovative Collaborations - The new open and centralized portal will bring products, merchants, and live streamers together, allowing for innovative collaborations and presenting disruptive innovation opportunities in the e-commerce industry.
3. Intelligent Live Streaming Camera with Real-time Feedback - The intelligent live streaming camera powered by DAMO Academy's AI algorithms will provide real-time feedback to anchors during broadcasts, presenting disruptive innovation opportunities in the entertainment and broadcasting industries.
Industry Implications
1. Livestream Commerce - Taobao Live's plan to upgrade and introduce new tools and technologies will revolutionize the way brands, merchants, and KOLs engage with their customers via livestream commerce, presenting disruptive innovation opportunities in the e-commerce industry.
2. Entertainment - The intelligent livestreaming camera powered by DAMO Academy's AI algorithms will provide anchors with real-time feedback during broadcasts, presenting disruptive innovation opportunities in the entertainment industry.
3. Broadcasting - The intelligent live streaming camera powered by DAMO Academy's AI algorithms will revolutionize the way broadcasters engage with their audiences, presenting disruptive innovation opportunities in the broadcasting industry.