Tangle Teezer is well-known for its detangling brushes and now consumers can purchase a more sustainable version called the Plant Brush that reduces the carbon footprint of the original. The Plant Brush is made from 85% castor bean oil that's been turned into bio-plastic. As part of its commitment to sustainability, the brand is also turning by-products into fertilizer.
Despite the change to more eco-friendly materials, the Tangle Teezer brush delivers all of the benefits that consumers know and love. With both long and short bristles, the brush makes quick and painless work of detangling hair.
As their awareness of environmental concerns grows, consumers are increasingly inclined to invest in more sustainable alternatives to the products they already purchase. While supporting consumers driven to make positive changes, brands are also making their respective industries more environmentally conscious.
Sustainable Bean-Based Brushes
Tangle Teezer's Plant Brush is Made Out of 85% Castor Oil
Trend Themes
1. Sustainable Brushes - Consumer demand for sustainable products is pushing brands to create innovative, eco-friendly versions of existing items.
2. Bio-based Plastics - As the world becomes more aware of environmental concerns, brands are exploring opportunities to create bio-plastics from sustainable materials.
3. Circular Economy - Brands are discovering opportunities to repurpose waste streams as resources in order to create more sustainable supply chains.
Industry Implications
1. Beauty and Personal Care - Innovation in sustainable brushes and other personal care products offers a major opportunity for brands to meet consumer demand for eco-friendly alternatives.
2. Plastics and Packaging - The transition to bio-based plastics presents a significant opportunity for companies looking to create more sustainable packaging for consumer goods.
3. Agriculture and Food Production - The repurposing of agricultural waste streams, like castor bean oil, presents a potential opportunity to create a more circular economy by producing eco-friendly materials from natural resources.