Knitting is widely regarded as a stress-relieving activity but frequently having to stop and untangle yarn is anything but pleasant—fortunately, patent-pending O'GO technology helps to keep yarn tangle-free. Additionally, the format helps to provide a quick start and a faster finish.
Baby Boomers, Gen X and Millennials alike have shown interest in knitting and as the brand estimates, "Over 20% of stitchers are newcomers to knitting and crocheting since the COVID lockdown began in 2020." Since many of these individuals are beginners to crafting, this tangle-free solution will help to keep projects from making a mess, whether they are made at home or on the go. Brands like Red Heart, Bernat and Caron are now all embracing yarns in the O'GO format.
Tangle-Free Yarns
The O'GO Format Helps to Keep Knitting & Crochet Projects Tidy
Trend Themes
1. Tangle-free Yarns - The O'GO format helps to keep knitting and crochet projects tidy.
2. Beginner Crafting Solutions - The tangle-free O'GO format caters to the increasing number of beginners in knitting and crochet since the COVID lockdown began.
3. Streamlined Craft Processes - The O'GO format allows for a quicker start and faster finish to knitting and crochet projects.
Industry Implications
1. Craft Supplies - Craft supply companies can capitalize on this trend by offering more tangle-free yarn options, specifically in O'GO format.
2. Recreational Products - Recreational product companies can integrate tangle-free yarns into their offerings to entice home-based crafters and those who craft while on-the-go.
3. Wellness - Wellness companies can use this trend to promote the stress-relieving benefits of knitting and crochet with tangle-free yarns, as well as offer beginner-level knitting classes and tutorials.