It Hits Different is the name of the 6.5% ABV limited-edition tangerine beer created by Philadelphia-based brewery Evil Genius to pair with White Castle's burgers. This IPA collaboration celebrates 100 years of White Castle and it offers a clever nod to the occasion with the use of Centennial hops, as well as Sabro hops and fruit flavors. It Hits Different is said to provide a flavor experience with "a subtle bitterness from the beer's unique hop profile countered with a pleasant, light tangerine sweetness."
There was a launch party for the beer that took place at the end of September and now, this unique beer is being distributed across the states through bar and restaurant locations, ready to be served with sliders.
Burger Pairing Beers
This Tangerine Beer Was Made to Pair Perfectly with White Castle Burgers
Trend Themes
1. Beer and Fast Food Pairing - Opportunity for breweries and fast food chains to collaborate and create new beer and food pairing experiences.
2. Limited-edition Collaborations - Opportunity for businesses to create buzz and increase sales through limited-edition collaborations celebrating special occasions or milestones.
3. Unique Flavor Combinations - Opportunity for businesses to experiment with unique ingredient combinations and flavors to create new and exciting products.
Industry Implications
1. Breweries - Breweries can collaborate with fast food chains or other businesses to create limited-edition beer and food pairing experiences.
2. Fast Food Chains - Fast food chains can collaborate with breweries or other businesses to create limited-edition beer and food pairing experiences.
3. Bars and Restaurants - Bars and restaurants can offer unique beer and food pairing experiences to attract customers and create a signature dish or drink.