The Tamiya Conspiracy Kits are a quirky and unique series of ads from the plastic and resin modelers company. The ads featuring these kits cover conspiracies around Elvis, JFK, Roswell and the moon landing, amongst others.
The Tamiya Conspiracy Kits are a clever series of ads that engage the viewer because of the highly infectious nature of conspiracy theories. I have never seen any plastic toys like the ends in this ad before, that is for sure.
Implications - Consumers are compelled to talk about and spread messages within their networks that use humor and are clever. These ads have an inherent viral element to them that make people want to talk about them. Companies should use these ads as a template to when creating their own marketing strategies.
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