Conducting sound through glass, ad agency BBDO came up with a way to discretely advertise to train passengers with their Talking Window. Since tired train passengers regularly rest their heads on windows, the Talking Window is able communicate privately through bone conduction technology. High frequency vibrations sent through the glass lets you hear a message just by touching the window. As a result, the window is beaming a voice to your head that no one else can hear.
The Talking Window was used to advertise on-demand television service Sky GO. Passengers who rested their head on a window received a message that encouraged them to "Get Sky Go for your mobile." Though possibly infuriating to passengers who are attempting to rest, the novelty of the medium more than makes up for it.
Speaking Window Campaigns
The 'Talking Window' Privately Advertises to Unsuspecting Travellers
Trend Themes
1. Bone Conduction Advertising - Opportunity for businesses to explore advertising through bone conduction technology in public transport or other public spaces.
2. Innovative Ad Mediums - Exploring unconventional advertising mediums such as Talking Window in public transport can disrupt and revolutionize the advertising industry.
3. Personalized Advertising - Using bone conduction advertising technology like Talking Window can help businesses deliver personalized advertising messages to the target audience in a unique way.
Industry Implications
1. Advertising and Marketing - Industry players can explore the use of bone conduction advertising technology in public transport and other unconventional mediums to reach and engage their target audience in new ways.
2. Public Transportation - Public transport operators can explore the use of Talking Window or other innovative technologies to improve the passenger experience and generate additional revenue stream through advertising.
3. Media and Entertainment - Opportunity for media and entertainment companies to explore the use of bone conduction advertising technology to promote and personalize their content in public transport or other spaces with high foot traffic.