TikTok is currently in the early stages of testing out a new AI-powered chatbot dubbed Tako. It is developed for content discovery that helps recommend videos and responds to what users are watching on the app. TechCrunch reports that it is currently being tested in the Philippines and the company notes that "Tako is powered by a third-party chat assistant and is designed to help make it easier to discover entertaining and inspiring content on TikTok."
Tako is being prominently apparent on the app and a shortcut to the chatbot can be found on the right side along the main menu. In addition to this, the app is also experimenting with generative AI technology with avatars.
Social Content AI Chatbots
TikTok is Currently Testing its New AI Chatbot Tako for Content
Trend Themes
1. AI Chatbots for Content Discovery - Develop AI chatbots to help make it easier for users to discover entertaining and inspiring content on apps and websites.
2. Generative AI Avatars - Experiment with generative AI technology to create unique and dynamic avatars for users on apps and websites.
3. Personalized Content Recommendations - Develop AI-powered systems to recommend personalized content to users based on their viewing history, preferences, and behavior on apps and websites.
Industry Implications
1. Social Media - Leverage AI chatbots and generative AI avatars to enhance user experience and engagement on social media platforms.
2. Video Streaming - Incorporate AI chatbots and personalized content recommendations to provide a more customized viewing experience for users on video streaming platforms.
3. E-commerce - Utilize AI chatbots for product recommendations and personalized shopping experiences for customers on e-commerce websites.