Protein bars and snacks are often associated with a sweet flavor profile, so the Takeaways snack bars are a new series of snacks that tap into growing consumer demand for salty alternatives. The product range consists of stick-style snacks that have 120 calories and 12-grams of protein in each serving, and are made with non-GMO ingredients like real cheese and milk. The snacks have a complete protein recipe that will come in three flavor options to start including You Cheddar Believe It, Pepper Jacked and Slice Slice Baby.
Founder Ashley Baxter spoke on the Takeaways snack bars saying, "We’re not just building a better protein bar. We’re building a new category to replace the declining volume of legacy salty snacks with modern nutrition and convenience. Takeaways is for those of us who always order a round of fries for the table."
Savory Protein Snack Sticks
Takeaways Snack Bars Embrace Salty Flavors Over Sweet
Trend Themes
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Savory Protein Bars — Salty, cheese-forward formats signal room for protein snacks that break from dessert-like conventions while matching cravings traditionally served by chips and fries.
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Convenient Complete Protein — Portable stick-style snacks with meaningful protein content create space for everyday nutrition products that fit between meal replacement bars and indulgent savory snacks.
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Modern Salty Snack Swaps — Declining legacy snack volumes point to new formats that combine familiar salty flavors with cleaner ingredients, portion control, and functional nutrition cues.
Industry Implications
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Packaged Snacks — The category is being reshaped by products that retain the craveability of traditional salty snacks while adding higher-protein positioning and premium ingredient narratives.
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Functional Foods — Nutrition-focused brands can extend beyond powders and sweet bars through savory formats that make protein consumption feel more casual, flavorful, and snackable.
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Dairy Ingredients — Real cheese and milk-based recipes highlight opportunities for dairy suppliers to support high-protein savory snacks with recognizable taste, texture, and nutritional value.