Last year's Pringles Super Bowl ad encouraged snackers to try Flavor Stacking by layering different varieties of crisps atop one another, and this football season, the brand is inspiring new Tailgaiting Snacks based on the same premise. To kick off the return of football, Pringles recreated the best tailgating flavors from the hometowns of all 32 professional football teams.
Fans in Chicago can recreate the Windy City Hot Dog Stack using Pringles Jalapeño, Pringles Screamin' Dill Pickle and Pringles Honey Mustard, or celebrate Tampa Bay by combining Pringles Wavy Applewood Smoked Cheddar, Pringles Original and Pringles Jalapeño crisps to create the Spicy Pirate Stack.
In partnership with Kansas City's wide receiver, the brand is also introducing the Byron Pringle Kansas City BBQ Stack.
Sports-Themed Stackable Crisps
Pringles' Tailgating Stacks Inspire Bold New Flavor Combinations
Trend Themes
1. Flavor Stacking - Pringles is encouraging snackers to try layering different varieties of crisps atop one another, creating new flavors and combinations.
2. Tailgating Snacks - Pringles is creating new flavor combinations inspired by different hometown tailgate favorites for the return of football season.
3. Regional Flavors - Pringles is recreating the best tailgating flavors from the hometowns of all 32 professional football teams, introducing consumers to different regional snack flavor profiles.
Industry Implications
1. Snack Foods - Pringles is leading the charge in creating new and unique snack flavor combinations, presenting an opportunity for other snack food brands to innovate and experiment.
2. Food and Beverage Marketing - Pringles has successfully marketed its Flavor Stacking and Tailgating Snacks campaigns, presenting opportunities for other companies in the food and beverage industry to develop clever and effective marketing strategies for their products.
3. Sports Merchandise - With the Byron Pringle Kansas City BBQ Stack, Pringles has found a way to tie sports and team loyalty into its product offerings, which presents an opportunity for other sports merchandise companies to integrate food and drink into their catalog offerings.