Rather than focusing on food alone, Taco Bell is expanding its popular brand into the retail space with its new Taco Bell Taco Shop. In conjunction with the opening of its latest Cantina location in Las Vegas, the Taco Bell Taco Shop will sell branded merchandise including clothing, accessories and novelties.
The merchandise in the Taco Bell Taco Shop runs the gamut, but the unifying theme is one of cheekiness. For instance, the t-shirts include one covered in a taco print and another with a clever graphical representation of Taco Bell's slogan. Accessories include things like greeting cards, rings that spell out "Taco Bell" or "Live Mas," and towels that look like Taco Bell's iconic sauce packets. The Taco Bell Taco Shop also sells pure novelties, such as a giant foam hat shaped like a taco.
Mexican Restaurant Clothing Retailers
The 'Taco Bell Taco Shop' Offers Merchandise from the QSR
Trend Themes
1. Retail Expansion - Expanding QSRs into the retail space to sell branded merchandise and accessories.
2. Cheeky Merchandise - Offering merchandise with clever and playful designs that reflect the brand's identity and slogans.
3. Novelty Products - Creating unique and quirky products that appeal to fans and collectors.
Industry Implications
1. Fast Food - Fast food chains looking to diversify revenue streams by entering the retail market.
2. Apparel - Clothing retailers specializing in branded merchandise for popular QSR chains.
3. Gifts and Novelty Items - Stores that offer novelty products and accessories with unique designs and themes.