The Taco Bell breakfast may have debuted last year, but the fast food chain is introducing another version of the morning meal for busy urbanites. Boasting the same biscuit shell that made it stand out in the first place, it can be ordered stuffed with eggs, sausage, cheese or deep-fried chicken and jalapeño honey sauce. Although not the healthiest choice, the Taco Bell breakfast is certainly a tasty one.
Competing with other franchise offerings, the Taco Bell breakfast will help to establish it as a place to stop by in the morning. Taco Bell CEO Brian Niccol told the newspaper, "We have to train people that we’re now open for breakfast." At the end of the day, any business would want to be the first thing a person thinks about when they wake up.
Mexican-Inspired Biscuit Meals
The Latest Taco Bell Breakfast is Topped with Jalapeno Honey Sauce
Trend Themes
1. Mexican-inspired Biscuit Meals - Fast food chains are expanding their breakfast menus with more creative dishes that feature Mexican flavors and spices.
2. Urban Breakfast Market - The rise of on-the-go breakfast options cater to urban living, offering flavorful and convenient breakfast options to those living in fast-paced cities.
3. Promoting Breakfast Foods All Day Long - Fast food chains are promoting their breakfast foods throughout the day, catering to consumers who want breakfast foods at any time.
Industry Implications
1. Fast Food Industry - Fast food chains are expanding their breakfast menus to compete with other franchises, incorporating creative and flavorful dishes to their menus.
2. Food and Beverage Industry - With the rise of on-the-go breakfast options and the promotion of breakfast foods all day long, there is an opportunity for companies in the food and beverage industry to innovate new breakfast products and flavors.
3. Urban Retail Industry - As the rise of the urban breakfast market continues, retail shops and convenience stores can cater to the on-the-go breakfast consumer by offering breakfast-related products and easy, portable breakfast options.