The Taco Bell Beefy Crunch Burrito has been introduced as a new low-cost option from the QSR brand that is sure to be a hit amongst consumers who are seeking out an unexpected flavor and texture experience.
Priced at $1.49 each, the burrito is made with a blend of seasoned beed, seasoned rice, nacho cheese sauce, a low fat sour cream and a topping of Hot Fritos. The infusion of snack chips into the menu item helps to add an additional level of flavor and texture that speaks to the rising popularity of snack food in cooked meal varieties.
The Taco Bell Beefy Crunch Burrito has been launched as part of the Duo deal that can be purchased with a fountain drink for just $2.
Spicy Chip-Infused Burritos
The Taco Bell Beefy Crunch Burrito is Infused with Hot Fritos
Trend Themes
1. Snack-infused Meals - There is an opportunity for food brands to capitalize on the rising popularity of snack food by incorporating them into menu items.
2. Low-cost Options - There is an opportunity for food brands to introduce low-cost menu items to attract price-sensitive consumers.
3. Unexpected Flavor and Texture Experiences - There is an opportunity for food brands to create menu items that offer unexpected flavor and texture experiences to appeal to adventurous consumers.
Industry Implications
1. Fast Food - Fast food brands can capitalize on the trend towards snack-infused meals by introducing menu items that incorporate popular snack foods.
2. Food and Beverage - There is an opportunity for food and beverage companies to introduce low-cost options to appeal to price-sensitive consumers.
3. Snack Food - Snack food companies can explore the trend towards snack-infused meals by partnering with food brands to incorporate their products into menu items.