Swizzels and Day Out With The Kids have collaborated on a new promotion that will reward consumers with exclusive discounts, complimentary passes and more to help families maximize summer experiences in a value-driven way.
The promotional partnership sees a number of Swizzels candy products paired with on-pack promotion branding and will give consumers the chance to win one of 5,000 annual VIP passes from Day Out With The Kids. Shoppers who don't win will still receive a three-month family pass for free to encourage them to take advantage of the complimentary discount. The promotion addresses consumer concerns surrounding cost of living and holiday spend as shoppers gravitate more strongly towards on-pack promotions.
Chief Executive Officer at Day Out With The Kids James Morgan commented on the Swizzels and Day Out With The Kids promotional partnership saying, "In collaborating with Swizzels, we can bring thousands of discounted days out to more families across the UK. With every purchase of a variety pack, people can access cheaper tickets for an endless range of attractions, whether they’re at home or on holiday, saving money at a time when it really counts."
Experiential Candy Promotions
Swizzels and Day Out With The Kids Partnered in the UK
Trend Themes
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Experiential Pack Rewards — Candy packaging becomes a gateway to family entertainment perks, creating room for brands to turn everyday purchases into value-rich lifestyle experiences.
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Cost-conscious Family Promotions — Rising household budget pressure is elevating promotions that combine treats with savings, opening space for partnerships that blend indulgence with practical financial relief.
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Always-win Loyalty Mechanics — Guaranteed secondary rewards reduce disappointment in prize-led campaigns, making promotional models more inclusive and better suited to repeat consumer engagement.
Industry Implications
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Confectionery — Sweet brands are extending beyond flavor and nostalgia by attaching real-world benefits to products, suggesting new differentiation through experience-based incentives.
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Family Entertainment — Attractions and activity platforms can use consumer goods partnerships to reach budget-aware households, expanding discovery channels beyond traditional tourism marketing.
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Retail Promotions — On-pack campaigns are gaining renewed relevance as shoppers seek added value, positioning retail media and packaging as high-impact tools for cross-industry collaboration.