The Swirl Application allows users to update their closets on a budgetary basis. Those who download the tool can enter in their favored stores and list of desired clothing items.
Once the appropriate data has been entered, Swirl notifies members of related sales. Best of all is its geo-tagging features as it tracks its listed sales based on one's home location. This data is especially relevant for those looking to do a wardrobe overhaul while also trying to remain economical. While the very articles and accessories that users are in search of are all present, it deters customers from purchasing them at full price.
A page dedicated to the most popular items is also displayed, creating many opportunities for browsing.
Deal-Focused Shopping Tools
The Swirl Application Informs Users of Clothing Sales
Trend Themes
1. Budgetary Wardrobe Updates - The Swirl Application offers a disruptive innovation opportunity to provide users with a tool that updates their closets on a budget by notifying them of clothing sales.
2. Geo-tagged Sales Notifications - Swirl's geo-tagging feature presents a disruptive innovation opportunity by tracking sales based on one's home location and notifying users, allowing for targeted wardrobe overhauls while remaining economical.
3. Popular Item Discovery - Swirl's dedicated page for popular items creates a disruptive innovation opportunity by offering users browsing opportunities and insights into trending clothing and accessories.
Industry Implications
1. Fashion Retail - The Swirl Application can disrupt the fashion retail industry by providing an efficient way for retailers to reach potential customers and promote clothing sales.
2. Mobile Applications - Swirl's innovative features and functionality offer disruptive innovation opportunities in the mobile application industry by enhancing the shopping experience and providing personalized sales notifications.
3. Online Shopping - Swirl's technology can disrupt the online shopping industry by delivering targeted sales notifications and creating opportunities for browsing popular items, increasing user engagement and conversion rates.