The tension of the current US presidential elections in being lifted in the form of Swing Vote, a light-hearted comedy by Touchstone Pictures.
The indie election comedy starring Kevin Costner doesn't hit theatres until August 1, 2008, but because of its timeliness, it's already created quite a buzz.
Just like the close run between Hillary and Obama, the movie is about two candidates duking it out in a very close battle. Unlike the real life candidates, the actors in Swing Vote will go to any lengths to sway their voters, specially, one voter who will make the difference.
They do so in the form of a faux illegal immigration ad, which can be seen in the above video.
Fake Illegal Immigration Ads
Swing Vote
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3. Creative Voter Swaying Techniques - Opportunity for disruptive innovation in developing new strategies to influence voter decisions in elections.
Industry Implications
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2. Entertainment Marketing - Opportunity for disruptive innovation in capitalizing on current events to market upcoming movies.
3. Political Campaign Strategy - Opportunity for disruptive innovation in devising new methods to sway voter opinions during elections.